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Abu Khader Automotive, the official BMW Group importer in Jordan, is reflecting on another positive year in Jordan, with a 28% increase in sales over 2014. This double-digit sales growth is due to a number of reasons which include the commitment of Abu Khader Automotive to continue its investment in the brand and offer the best products and services to customers across all areas of the BMW ownership experience.
Another contributing factor to the success was the launch of another best-seller the all-new sixth generation flagship BMW 7 Series. Its combination of state-of-the-art comfort with dynamic agility and styling alongside innovative design and technology features both inside and out is already driving interest across the region. The Middle East also retained its position as the third biggest BMW 7 Series market in the world after China and the USA.
An additional factor for the increase in sales was Abu Khader Automotive‘s launch of its sustainable sub-brand, BMW i, which represents future-orientated electric vehicles and mobility services, in Jordan. The move which marked the Kingdom as the first market in the Middle East to welcome not only the world’s most progressive sustainable plug-in hybrid sports car, the BMW i8, but the zero-emission all-electric BMW i3 onto its roads. This region-first launch followed the recent pledge by the Kingdom’s government to diversify its energy resources with renewables and invest in local resources and infrastructure in order to increase the renewable energy ratio mix in the country to 10 percent by 2020. In a landmark bid to highlight the importance of zero-emission mobility in the Kingdom, the Jordanian Royal Court also recently signed an MOU with BMW to add BMW i3 all-electric vehicles to its fleet.
Fahed Naber, General Manager of Abu Khader Automotive expressed his satisfaction with this growth rate by saying:“ Abu Khader is always keen on maintaining and increasing customer satisfaction which is the cornerstone of the success of our business, so we will continue to find ways for giving its customers the opportunity to acquire the latest BMW models, and make ownership easy for them, and by this I mean from the moment they purchase a BMW right throughout their ownership period.The brand’s models continue to be in demand, with the the BMW 5 series, BMW X3 models playing a key role in the brand’s growth.”
It is worth noting that BMW Group witnessed growth in almost all Middle East markets, with the UAE performing the best in terms of volume sales with 20,090 cars delivered to customers across all the Emirates, followed by Saudi Arabia with 4,125.
Highlighting the continued strength and desirability of the brands across the region, despite an increasingly challenging and highly competitive automotive market, Johannes Seibert, Managing Director for BMW Group Middle East, said: “Our year-end performance shows a healthy growth across the region, underlining the unwavering confidence that customers have in our brands. Our portfolio of exceptional products and innovative technologies, as well as the excellent retail services offered by our importers, have proven the ideal combination and are all driving factors behind our success.”
In response to the challenges that have surfaced in the ever-changing and highly competitive automotive market over the past years, BMW Group has introduced a reinvented and revolutionized strategy to secure its position at the very forefront of the industry. While the marketplace has become over crowded with brand messages and an abundance of purchasing choices, the car manufacturer has focused on the evolution of customers’ buying behavior when forming its new strategy to remain in poll position.
With the global implementation of its Future Retail Strategy, BMW Group strives to create a premium experience within its showrooms that will ultimately intensify customer relations. To achieve this, BMW Group has taken a closer look at the customer experience, both as a whole but also by reviewing each touch point throughout the customer journey. Based on the customer behavior at every contact point, the foundation for Future Retail took shape.
BMW Group importers across the Middle East have already begun implementing select phases of the Future Retail Strategy. Markets including Dubai, Oman, Qatar and Jordan have already appointed a Product Genius to help enhance the customer journey, while the remaining stages of the strategy are being rolled out across all Middle East and Levant markets. Once the complete Future Retail Strategy has been fully rolled out, customers will feel a substantial difference at every single touch point throughout their showroom experience.