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New BMW car showroom and refurbished after-sales service center offering premium customer service now open in Ramallah.
Ramallah, West Bank – Palestine Territories: A series of exclusive events took place at the new BMW showroom in Ramallah this week to celebrate the official start of operations. Attended by a prestigious group of governmental officials, VIP customers and media representatives, guests were treated to a presentation and tour of the new facilities by General Manager of Harb Al Raheb, and Chairman of the Abu Khader Group, George Abu Khader, who reiterated the company’s commitment to the BMW brand in the Palestine Territories.
“We are delighted and honored to represent BMW in the Palestinian Territories, and to further strengthen our relationship with the BMW Group,” commented George Abu Khader. “We will leverage the wealth of knowledge and experience, which we have gained through our extensive experience in the automotive industry, to provide customers with a professional and enjoyable service, from purchase and all the way through their ownership journey. With this partnership we aim to move BMW into a new era – one that will take the brand to new heights in the Territories.”
BMW Group Middle East appointed recently Abu Khader Automotive – Palestine Motors Company, a subsidiary of Abu Khader Group, as its new importer for BMW in the Palestinian Territories. With more than 70 years of automotive experience, and a well-established and respected reputation in Jordan and in the Palestinian Territories where it represents some other automotive brands, Abu Khader Automotive was chosen as the ideal partner to heighten the premium and world-class experience to all BMW customers and take the BMW brand to new heights in-market.
As part of its commitment to the BMW Group, the company invested in two facilities in Ramallah, West Bank: an all-new 600 square meter showroom for car sales, which offers customers a range of exciting models, including the BMW 2m 3, 5 and all-new 7 Series, as well as the entire X model range: X6, X5, X4, X3 and the all-new X1. Conveniently located in conjunction with the showroom, a 1000 square meter refurbished service center covers car maintenance and after-sales requirements, including all the latest technology and equipment. Six workshop working bays cover: parts management, reception management and service advisors, warranty management, mechanical and electrical diagnosis, body and paint workshop and Fast Lane Service, a concept designed to cater for quick servicing requirements of all BMW models within a two-hour period.
“Our focus now is on offering customers a premium service, which is evident throughout the entire purchasing and ownership journey – from the sales showroom through to the after sales service, commented Harb Al Raheb, General Manager, Palestine Motors Company. “Not only do we satisfy their needs and requirements, but we will aim to exceed their expectations. In short, we want to continue Abu Khader Group’s success story and make this market a huge success for the BMW Group.”
Please access the link below to watch the full interview of our Chairman, Mr. George Abu Khader with “Al Falastinieh” channel on March 29, 2016.