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Amman - Abu Khader Automotive, the official importer of BMW Group in Jordan, held a business briefing with a group of media representatives to highlight the company’s main achievements over the past three years.
The media briefing focused on the positive growth of BMW’s sales figures over the years, the continuous improvement of sales and after sales facilities and business processes, and the importance of premium customer service in the company’s daily operation.
Speaking about BMW’s sales performance during the first quarter of 2014, and in comparison to the same period last year, Fahed Naber, General Manager, confirmed that the double digit increase in sales is a measure of the company’s commitment to the growth and development of Jordan’s automotive sector. It clearly demonstrates customers’ desire to invest in one of the world’s strongest and most respected premium brands. This growth was led by the BMW 5 Series with an increase of 94% followed by the BMW 3 Series with an increase of 25%, in addition to an impressive performance of the BMW X Series with its various models.
“When we started operations in 2010, we made a commitment to provide customers with premium products, professional staff and exceptional service standards and as such, a number of creative and unique campaigns were successfully implemented during the past three years focusing on customized trade-in offers, financing schemes, and tailor made After Sales packages,” Said Naber.
He added “These strategies have proved effective in gaining the market’s confidence as a reliable and trustworthy automotive partner which is clearly demonstrated by the leading position in our customer satisfaction score index rating achieved by our after sales center during the past three consecutive years.”
Looking ahead to the rest of the year, Naber concluded saying “We have several key model launches planned for the year which include the new BMW X3, the all new BMW X4 and the all new BMW X6. We will continue to work relentlessly to outsell our sales achievements in 2013, increase our market share and continuously improve our customer service processes across all areas of our business.”
Abu Khader Group
The Abu Khader Group was founded in 1937, under the leadership of the late Nicola Abu Khader, who established, developed and managed the automotive and auto parts business hand in hand with his brothers Salim and Yousef, until he was joined by the second generation.
For more information please contact:
VARCC – Arabian Communications Abu Khader Automotive
Sara Haddadin Omar Halaseh
Tel: (+962) 6 4654824 Tel: (+962) 6 580-3606