Abu Khader Automotive Highlights BMW’s Positive Achievements in Jordan
Abu Khader Automotive Highlights BMW’s Positive Achievements in Jordan

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June, 2014

Amman - Abu Khader Automotive, the official importer of BMW Group in Jordan, held a business briefing with a group of media representatives to highlight the company’s main achievements over the past three years.


The media briefing focused on the positive growth of BMW’s sales figures over the years, the continuous improvement of sales and after sales facilities and business processes, and the importance of premium customer service in the company’s daily operation.


Speaking about BMW’s sales performance during the first quarter of 2014, and in comparison to the same period last year, Fahed Naber, General Manager, confirmed that the double digit increase in sales is a measure of the company’s commitment to the growth and development of Jordan’s automotive sector. It clearly demonstrates customers’ desire to invest in one of the world’s strongest and most respected premium brands.  This growth was led by the BMW 5 Series with an increase of 94% followed by the BMW 3 Series with an increase of 25%, in addition to an impressive performance of the BMW X Series with its various models.


“When we started operations in 2010, we made a commitment to provide customers with premium products, professional staff and exceptional service standards and as such, a number of creative and unique campaigns were successfully implemented during the past three years focusing on customized trade-in offers, financing schemes, and tailor made After Sales packages,” Said Naber.


He added “These strategies have proved effective in gaining the market’s confidence as a reliable and trustworthy automotive partner which is clearly demonstrated by the leading position in our customer satisfaction score index rating achieved by our after sales center during the past three consecutive years.”


Looking ahead to the rest of the year, Naber concluded saying “We have several key model launches planned for the year which include the new BMW X3, the all new BMW X4 and the all new BMW X6. We will continue to work relentlessly to outsell our sales achievements in 2013, increase our market share and continuously improve our customer service processes across all areas of our business.”

–Ends –



Abu Khader Group

The Abu Khader Group was founded in 1937, under the leadership of the late Nicola Abu Khader, who established, developed and managed the automotive and auto parts business hand in hand with his brothers Salim and Yousef, until he was joined by the second generation.


Today, the Group is managed by the family’s third generation members: Nicola Abu Khader, who continues to expand the business, and under his leadership, new subsidiary companies and specialized divisions have been developed and added to the Group. The result is an integrated group of companies, each specializing in a different field, with its own independent management. The decentralized structure allows each company in the group to remain strategically focused, and close to market segment and customers.
The Abu Khader Group is one of the leading business groups in Jordan, proudly achieving growth in all business sectors, including but not limited to; automotive spare parts, lubricants, automotive dealerships, tires, battery manufacturing, leasing, car rental, public transport, real estate, technology and education. Over the past decade, the Abu Khader Group has become one of the leading automotive dealerships in Jordan. The Abu Khader Group is the exclusive dealer & distributor for a number of world leading passenger and commercial vehicle brands, including Opel, FIAT, GMC, Cadillac, HUMMER and Mitsubishi commercial and Fuso trucks.

For more information please contact:

VARCC – Arabian Communications                            Abu Khader Automotive

Sara Haddadin                                                               Omar Halaseh

sara.haddadin@varcc.com                                             omarhalaseh@ak.com.jo

Tel: (+962) 6 4654824                                                    Tel:  (+962)  6 580-3606


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