The all-new 2014 GMC Sierra Light Duty full-size pickup – the most powerful and advanced pickup in the brand’s 111-year history – was named the Truck of the Year by Evo Middle East, one of the leading auto publications distributed across the region. The award was presented to Markus Leithe, Regional Marketing Director of GM Middle East Operations.

The win can be attributed to the vehicle’s incredible performance prowess and best-in-class standards, which set an important benchmark for pickup safety and refinement. In effect, the voting jury at Evo Middle East – a monthly publication entirely dedicated to driving enthusiasts – recognized the pioneering model’s unique design cues and exclusive features.

The 2014 model’s bold new exterior comes with one of three all-new EcoTec3 engines, a fully updated cabin with available next-generation IntelliLink connectivity and other features designed for the most discerning pickup owners. From connectivity solutions, to a standard tie-down system in the rear, to the segment’s only standard projector beam headlamps, many premium features are found on each all-new Sierra.

About GMC

Built on the philosophy of ‘Commands Respect’, GMC has built pickups since 1902. With a rich heritage in the Middle East and an impressive 111 years of presence, innovation and engineering excellence is built into all GMC vehicles. The brand is evolving to offer more fuel-efficient pickups, crossovers and SUVs.

The GMC portfolio in the Middle East features Terrain small SUV and Acadia crossover. The 2014 Sierra half-ton pickup boasts all-new powertrains and design and is the most capable and powerful trucks ever built by GMC. Every GMC model, including Yukon and Yukon XL full-size SUVs, is now available in Denali luxury trim. GMC also offers customers a high-level aftersales service experience. For more information, please visit www.gmcarabia.com.