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Amman- Jordan – Abu Khader Automotive, the official importer of BMW Group in Jordan, has announced its sales results for the year 2013 with an 18% increase in BMW and MINI sales compared to 2012.
This double-digit growth clearly demonstrates Jordanian customers’ desire to purchase one of the world’s strongest and most respected premium brands. The main contributors to this increase were, the 5 Series with an increase of 26% followed by the 3 Series, with an increase of 119%.
Commenting on the 2013 sales performance, Nicola Abu Khader, Chief Executive Officer of Abu Khader Automotive, said: “Our team had a very busy year during 2013, as we officially launched the all-new 4 Series Coupé, the all- new third generation X5 and a new 5 Series. Our remarkable sales results clearly demonstrate the continued growth of the BMW brand and the success we have achieved in gaining the market’s confidence in Abu Khader Automotive as the reliable and trustworthy automotive partner”.
In a fiercely competitive premium automotive market, consumers seek the best and most personalized services in motoring. Abu Khader Automotive sales results come as testaments to the effectiveness of their customer focused strategies along with the continued investment in sales, after sales and customer satisfaction. A number of creative and unique campaigns were successfully implemented during the course of the year focusing on customized trade in offers, financing schemes, and tailor made After Sales packages.
Looking ahead, Mr. Abu Khader added: “Our 2013 sales results in Jordan reaffirm BMW Group’s position as the most successful premium automotive manufacturer globally and in the Middle East. We will continue to work relentlessly towards achieving greater success in 2014 with customer satisfaction remaining our number one priority”.
About Abu Khader Group
The Abu Khader Group was founded in 1937, under the leadership of the late Nicola Abu Khader, who established, developed and managed the automotive and auto parts business hand in hand with his brothers Salim and Yousef, until he was joined by the second generation.
Today, the Group is managed by the family’s third generation members: Nicola Abu Khader, who continues to expand the business, and under his leadership, new subsidiary companies and specialized divisions have been developed and added to the Group. The result is an integrated group of companies, each specializing in a different field, with its own independent management. The decentralized structure allows each company in the group to remain strategically focused, and close to market segment and customers.
The Abu Khader Group is one of the leading business groups in Jordan, proudly achieving growth in all business sectors, including but not limited to; automotive spare parts, lubricants, automotive dealerships, tires, battery manufacturing, leasing, car rental, public transport, real estate, technology and education. Over the past decade, the Abu Khader Group has become one of the leading automotive dealerships in Jordan. The Abu Khader Group is the exclusive dealer & distributor for a number of world leading passenger and commercial vehicle brands, including Opel, FIAT, Chevrolet, GMC, Cadillac, HUMMER, BMW, MINI, Mitsubishi commercial, and Fuso trucks.
For more information please contact:
VARCC – Arabian Communications Abu Khader Automotive
Sara Haddadin Omar Halaseh
Tel: (+962) 6 554-7161 Tel: (+962) 6 580-3606