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Bringing together art, design and innovation, Abu Khader Automotive, the BMW Group importer in Jordan, recently launched a one-of-a-kind art competition under the theme “The Xperience” to celebrate the market launch of the all-new BMW X4.
Artists, upcoming local talents and amateurs were asked to capture the essence of the car from their own perspective. Categories included photography, videography, music production, fine arts and graphic design. A judging panel chosen from the local art scene were then tasked with selecting the piece that most embodies The All-New BMW X4. The prize for the competition was an all-expense paid course to one of the most prestigious and renowned art schools in the world, Central Saint Martin’s College of Arts and Design, University of the Arts London, UK.
The event and winner announcement took place at Blue Fig restaurant; where the two story venue was transformed to an art gallery with an industrial/contemporary feel. Art pieces from “The Xperience” competition were displayed throughout the venue for attendees to enjoy. The evening saw fine arts and eclectic music blend in together, creating an electrifying atmosphere. Towards the end of the evening, the all New BMW X4 was officially introduced.
“We always strive to offer creative and unique brand activation projects; today in a dynamic artistic manner we launched the latest member of the X model family, a unique piece of art. The All New BMW X4 combines impressive sports car performance and Sports Activity Vehicle versatility with the elegance of a coupé ", commented Fahed Naber, General Manager of Abu Khader Automotive, Motor Vehicle Trading Company.
Naber added: “Linking and engaging The All-New BMW X4 with the creative minds of the art scene in Amman connects their originality to our brand. We are proud of the art pieces that were submitted as they spoke of our Jordanian individuality and talent.”
The All New BMW X4 is a new addition to the BMW Product Portfolio and to the X family. Fifteen years ago BMW introduced its first Sports Activity Vehicle with the launch of the BMW X5 changing the automotive landscape. What started as a single model has spawned an entire X range comprising the BMW X1, X3, X5, X5 M, X6 and X6 M variants.
About Abu Khader Group
The Abu Khader Group was founded in 1937, under the leadership of the late Nicola Abu Khader, who established, developed and managed the automotive and auto parts business hand in hand with his brothers Salim and Yousef, until he was joined by the second generation.
Today, the Group is managed by the family’s third generation members: Nicola Abu Khader, who continues to expand the business, and under his leadership, new subsidiary companies and specialized divisions have been developed and added to the Group. The result is an integrated group of companies, each specializing in a different field, with its own independent management. The decentralized structure allows each company in the group to remain strategically focused, and close to market segment and customers.
The Abu Khader Group is one of the leading business groups in Jordan, proudly achieving growth in all business sectors, including but not limited to; automotive spare parts, lubricants, automotive dealerships, tires, battery manufacturing, leasing, car rental, public transport, real estate, technology and education. Over the past decade, the Abu Khader Group has become one of the leading automotive dealerships in Jordan. The Abu Khader Group is the exclusive dealer & distributor for a number of world leading passenger and commercial vehicle brands, including Opel, FIAT, Chevrolet, GMC, Cadillac, HUMMER, BMW, MINI, Mitsubishi commercial, and Fuso trucks.
For questions please contact:
Media website: www.press.bmwgroup.com
VARCC – Arabian Communications Abu Khader Automotive
Sarah Haddadin Omar Halaseh
Tel: (+962) 6 4654824 Tel: (+962) 6 580-3606